1. Introduction
This Cookie Policy explains how Amber & Bull (“Amber & Bull”, “we”, “us” or “our”) uses cookies and similar technologies on amberandbull.com and the Experience Economy 2.0 Intelligence platform (together, the “Services”), and how you can control them.
We use only strictly necessary cookies by default. Analytics, functional and marketing cookies are set only if you consent.
This Cookie Policy should be read together with our Privacy Policy, which explains how we handle Personal Data collected through cookies, and our Terms & Conditions (User Agreement). The data controller is the entity named in section 2 of our Privacy Policy.
2. What cookies are
Cookies are small text files placed on your device when you visit a website. They help a site work, remember your preferences and show how the site is used. We also use similar technologies, such as pixels, tags, scripts and local storage. This policy refers to all of them as “cookies”.
- Session cookies are deleted when you close your browser.
- Persistent cookies stay on your device for a set period or until you delete them.
- First-party cookies are set by us. Third-party cookies are set by our service providers.
3. Cookies we use
| Category | Purpose | Duration | Consent needed |
|---|---|---|---|
| Strictly necessary | Run the site, keep it secure, load pages, remember your cookie choices and authenticate platform logins | session to 12 months | No |
| Functional | Remember preferences such as language, region and form inputs | up to 12 months | Yes |
| Analytics | Count visits, measure page performance and show us which research and pages are most useful | up to 24 months | Yes |
| Marketing | Measure the effectiveness of our professional campaigns, such as LinkedIn advertising | up to 6 months | Yes |
| Email tracking | Pixels in our emails show whether a newsletter was opened, so we can improve our content | Per email | Yes, where required by law |
We do not use cookies to build advertising profiles for sale, and we do not sell cookie data.
4. Your choices
When you first visit our website, a banner lets you accept all cookies, reject non-essential cookies or choose by category. Rejecting is as easy as accepting. You can also control cookies through your browser settings, which let you block or delete cookies. Blocking strictly necessary cookies may stop parts of the Services, such as platform login, from working.
- Opt out of Google Analytics: tools.google.com/dlpage/gaoptout
- Guidance on managing cookies: allaboutcookies.org
5. Changes to this Cookie Policy
We update this Cookie Policy when the cookies we use change. The “Last updated” date at the top shows when it was last revised.
6. Contact us
Questions about cookies or this Cookie Policy can be sent to privacy@amberandbull.com. For more on how we use Personal Data and your rights, please see our Privacy Policy.